87R3529 MLH-D     By: Lopez H.B. No. 1129       A BILL TO BE ENTITLED   AN ACT   relating to false, misleading, or deceptive advertising made in   connection with a reverse mortgage loan agreement.          BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS:          SECTION 1.  Subtitle B, Title 4, Finance Code, is amended by   adding Chapter 344 to read as follows:   CHAPTER 344. REVERSE MORTGAGE LOANS          Sec. 344.001.  FALSE, MISLEADING, OR DECEPTIVE ADVERTISING.   (a) A person may not, in any manner, advertise or cause to be   advertised a false, misleading, or deceptive statement or   representation made to induce a potential borrower into applying   for or entering into a reverse mortgage loan agreement.          (b)  A statement or representation is misleading or   deceptive under Subsection (a) if the statement or representation   has the capacity or tendency to mislead or deceive a potential   borrower, considering:                (1)  the overall impression that the statement or   representation reasonably creates; and                (2)  the particular type of potential borrower to which   the statement or representation is directed and whether the   statement or representation may be reasonably comprehended by that   potential borrower.          (c)  A violation of this section is a deceptive trade   practice under Subchapter E, Chapter 17, Business & Commerce Code,   and is actionable under that subchapter.          SECTION 2.  This Act takes effect September 1, 2021.