88R7332 MPF-D     By: Bucy H.B. No. 4013       A BILL TO BE ENTITLED   AN ACT   relating to authorizing certain advertising by alcoholic beverage   manufacturers.          BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS:          SECTION 1.  Section 102.07, Alcoholic Beverage Code, is   amended by adding Subsections (h) and (i) to read as follows:          (h)  Notwithstanding Subsection (a), Section 108.05, or any   other provision of this code, the holder of a distiller's and   rectifier's permit, winery permit, nonresident seller's permit,   brewer's license, or nonresident brewer's license may, in order to   promote the brand name of the permittee's or licensee's products,   contract with a company for advertising services even though a   related entity holds another permit or license issued under this   code.  An advertisement authorized under this subsection may not   appear on the premises or e-commerce site of, or refer to, a related   entity that holds a retail permit or license issued under this code.   A part of the cost of an advertisement authorized by this section   may not be charged to or paid, directly or indirectly, by the holder   of a wholesaler's permit, general class B wholesaler's permit,   local distributor's permit, or general distributor's license,   except through the price paid by that holder for products purchased   from the holder's supplier.          (i)  In this section:                (1)  "Advertising services" means:                      (A)  the sale, placement, or dissemination of   advertisements or advertising technology on digital or mass media,   including digital streaming services, film, television, radio, and   print; and                      (B)  services related to the services described by   Paragraph (A) including ad serving and ad measurement.                (2)  "Related entity" means an entity directly or   indirectly wholly owned by the same publicly-traded parent entity   that directly or indirectly wholly owns the company providing the   advertising services.          SECTION 2.  This Act takes effect September 1, 2023.